Carbon Monoxide Be Alarmed! launched the second phase of its 2017 campaign targeting parents on Tuesday 7 March. Recent research for the campaign found UK parents spend over £220 on safety equipment for their children yet a third do not have a carbon monoxide (CO) alarm. We worked with leading mum blogger, Anna Whitehouse (aka Mother Pukka) with over 70K followers on Instagram, to raise awareness of the dangers of carbon monoxide and make sure that parents-to-be buy a CO alarm.
The campaign also gave 100 alarms away through its Facebook page and partnered up with leading parenting website, Mumsnet that runs a forum discussion on safety features for prospective parents and a CO alarms competition.